Implication of I.S.E.E Formula in Jewelry Industry!

Signage of your products or in other words, the way we present our goods to our customers is of greater importance than it is considered by many businesses. When it comes to the luxury industry and specially that of jewelry, using the correct combinations of Jewelry Displays and Stands is critical.

The stats indicate that displays with signs outperform displays without signs by 43%. This shows the importance of using signage on our displays. This is where the I.S.E.E comes into play its vital role. We need to make our displays a silent sales person for us and it is achieved via,

I stand for Inform. That means providing information about the product.

S stands for Sell. This means using the key selling phrase or word that attracts the customer, such as ‘New Arrival’.

E stands for Educate. The words we can use to educate the customer about the product while s/he is observing it.

E stands for Entertain. The catch phrase of the signage needs to be entertaining and captivating enough to be easily placed in our customer’s head.

The challenge we face is designing a display with all the above mentioned signage factors. It is not easy to achieve but once it is achieved, the results are surprisingly amazing.

 

The question you might ask here is how we incorporate this tool when it comes to showcasing our work of jewelry designs. We need to identify the theme and emotions of our jewelry and build our displays, stand, boxes etc. around it. The signage would need to be thought around the same idea.

Using a simple bust to promote and highlight your featured necklace would not do justice when the competition is fierce in the industry and competitors are looking for ways to stand out of it.