David Yurman is that name in the Luxury Goods industry that makes people wonder of its every move. In recent times the latest gossip surrounding the brand name is the possibility of it not participating in one of the most sophisticated Luxury event of the Year- BaselWorld 2013!
The Jewelry Countertop Display Products at this Elite event during the Swiss Spring would not be able to see the creative side of Yurman. It could simply be a marketing strategy and if it is, it seems to have worked pretty well as this unconfirmed news has been able to generate some true curiosity among the big names of the industry. If the decision to pull out from the fair is due to financial reason, such an action could not only adversely affect the brand itself but other influential names in the business would also be hindered.
If this news is somehow true it would not be a positive influence on many of the visitors and other small exhibitors. I myself was looking forward to attend this event but after learning about this particular news, am a bit confused. What do you guys think if the event would still be as glamorous as it has always been???
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