Pulling the Basel Chord!

David Yurman is that name in the Luxury Goods industry that makes people wonder of its every move. In recent times the latest gossip surrounding the brand name is the possibility of it not participating in one of the most sophisticated Luxury event of the Year- BaselWorld 2013!

The Jewelry Countertop Display Products at this Elite event during the Swiss Spring would not be able to see the creative side of Yurman. It could simply be a marketing strategy and if it is, it seems to have worked pretty well as this unconfirmed news has been able to generate some true curiosity among the big names of the industry. If the decision to pull out from the fair is due to financial reason, such an action could not only adversely affect the brand itself but other influential names in the business would also be hindered. 

If this news is somehow true it would not be a positive influence on many of the visitors and other small exhibitors. I myself was looking forward to attend this event but after learning about this particular news, am a bit confused. What do you guys think if the event would still be as glamorous as it has always been???

Accessorizing your Work of ART!

To be able to market your piece of art in the Luxury Goods industry highly depends upon the way the collection is presented in front of the viewers. It has to be pleasing to their eyes, not only the fine work of craft but the entire campaign needs to portray the much needed emotions to be successful!

When it comes to a Jewelry campaign, the designer does not stop at the mere photo shoot of its creativity but explores many other options to gain as much recognition as possible. Majority of the designers prefer to host a small Champagne event, inviting the people of the industry and the elite class of the region and the press is always looking for such events to gather some gossip!

Other than using models and such events to promote their collections, Designers have recently learnt the importance of using the correct jewelry countertop display products. To be able to acknowledged among the masses one needs to impress every visitor in his store. It is only possible if the store carries the same feel and emotion as the Designer's Jewelry does. 

The options of display units are also not limited in today's time. Yes, there was a period where there was not much innovation in this sector but the dynamics of the industry are very much different. The awareness of the importance of reducing the Carbon Footprint has led the Jewelry Display and Packing sector of the industry to come up with Greener Products and use nature as their inspiration to create the perfect Jewelry Display!

Who's Ready to Grow their Own #Jewelry this #Christmas ???

Jewelry- It can now be grown!

What if you were told that the beautiful necklace around your neck was printed! You would surely be in the state of shock and surprise and probably tell me off calling a lunatic, but you would surely be intrigued about the new ways of manufacturing jewelry and jewelry displays.

In today’s technologically advanced world of manufacturing, the ways of production have positively evolved. This advancement has had its benefits and consequences that have been criticized over the years, mainly the downsizing of human resource in the production line. The manufacturers of jewelry, jewelry packing and jewelry stands face a similar challenge from now onwards. The invention of MLAB Machine that is basically a 3-D printer is now able to print the virtual jewelry designs from metal dust.

The positive outcome of this invention is that it is stable, fast and has almost zero wastage while producing the jewelry. It uses laser to melt and shoot the metal dust to the specific point and build the design particle by particle. The process looks to the naked eye as if the beautiful design is slowly growing and coming to life.

The downside of such production method would be eliminating the human emotion and craftsmanship from the equation. A jewelry designer is inspired by the exotic beauty of nature and attempts to transfer his imagination and understanding of the beauty into his work when he sits down to craft it. It would be very difficult to achieve this human emotion when producing jewelry in such manner.

The methods have not yet been implemented by all but many of the profit oriented manufacturers are bound to take advantage of this mass producing technology. Their selling point seems to be to make jewelry affordable as the discussed method has zero wastage and costs less to produce without the human hands involved.

Modem World Of Luxury Goods...

Appearance is equally important, if not more, to the quality behind it, when it comes to us making a purchase. Either it is a necessity product or a luxury good it follows the same phenomenon. Our minds work in such in-explainable ways that whatever looks good seems good to us. A bond of trust is instantly created that is hard to break.

Showcasing the art of jewelry making is no different. The beautiful jewelry requires exquisite aesthetics around it to feel proud and stand out. The jewelry displays in stores need to be critically designed as per the above phenomenon, so that they help the jewels shine even brighter in the buyer’s eyes and mind. This methodology has been in practice for many decades but for once it is now being challenged by the ever evolving technology. We see more and more virtual jewelry stores with latest trends and designs. We can make a purchase via our credit cards and wait for our glittering new accessory to be delivered at our doorstep. This might seem like a terrific idea, but is it the same as being in a jewelry store, surrounded by all that beautiful artwork and able to try the design you like right off that jewelry stand?

One should only and usually does, buys a jewelry product when s/he can feel bold and look beautiful wearing it. The high resolution pictures on the internet do bring the artwork closer to our eyes but the important part of wearing it and looking your own self in the mirror is not possible. Therefore the question here is regarding our preference to the ease of access to information or to stand out looking ‘de toute beauté’.

Learning with the CEO...

Every conversation is a learning experience is what I believe in. Many do not agree with this as their perspective is to engage only in positively oriented talks but to be able to succeed in our short life span we need to stay informed of both the positive and negative aspects of our surroundings.

It is not at all a common sight in any office that you see the CEO sitting alongside you in your cubical and discuss with you your performance and address the issues to help you improve, learn and grow. I was fortunate enough to have experienced such an event as I continue to learn about the Luxury Goods Industry. As the Overseas Business Development and Marketing Consulatant for Numen Jewelry Packing and Display Co. Ltd, a leading jewelry countertp display products manufacturer and other display and packing products, I was given the opportunity to engage in a valuable discussion with our respected CEO at TradeKey regarding my work progress as being part of a service industry requires more than normal efforts to survive!

The passion he wears for the success of his company that is only achievable through the success and constant growth of his employees is commendable. During my short experience working as an Intern in the UK I was only once addressed by the Manager and was only told take my concerns to the supervisor. Such an incident forced me to build a perspective that had CEO of the company was someone who would only call me to let me know that my services are not needed anymore! That too only if he felt the need to do so!

The discussion was not only a learning one, but it was a reminder as well of the basic job description for the one subconsciously focused on the slow moving hands of that thing hanging on the wall. I did realize the importance of that extra mile that I had forgotten, when it comes to achieving our goals! The key to success is to remember the fact, that higher the quantity of efficient efforts would reap higher effective results for our Career Growth and increase our Knowledge. Most of us tend to forget this effective rule as it happened with me and I felt quite lucky to be part of such an environment where nurturing comes from the very top. A sight I personally never saw or heard about.


My above experience might seem too good to be true... but It did Happen and I am glad that it did!

Career Counselling... Do You Really Need It???

We have all been in the need of Career counseling at the start of our career. We needed direction, vision and morale boosting advice from someone who is an expert in such manners. We all were provided great deal of support from our Students' Union in the university but what I want to know and understand is, do we not need this help once we become part of a professional work place?

Here I wish for any one who is reading this to please let me know of their opinion regarding this. As far as I am concerned, I believe that at some point in our professional life, no matter how big or small our experience may be, we need some professional advice to give our career growth a path and a direction. You can probably sense I need some advice at this very moment, and I am hoping for your reviews on it.

Recently I took help of my best friend- my Mother regarding a few hurdles I was facing within myself while working as an Overseas Business Development Consultant for a company that is a jewelry display manufacturer and is a supplier of jewelry packing and jewelry display props. The problem I faced was if I was in the right direction? Am I really learning the corporate culture? Would this experience help me grow? These and many other questions had kept meddling with my mind and I can't thank my mother enough to help me sorth them out. For many it might not seem exciting enough, the tasks I perform, but I have managed to understand the essence of my work now. The corporate relation I have been able to build in the recent months is an achievement for me, the tools of marketing I have been able to use, the strategies and the results are overwhelming for me at least. This is self motivating and I hope to reap more out of it. 

In a nutshell, what my Super Mom helped me identify is that it's upto me if I want to learn from my actions or wait for them to teach me one! Waiting for your take on this...

Many thanks!

Knock Knock... It's the #Future of Endless Possibilities!!!

As the title for this post suggests, the world around us is not the same as we knew it when we were young. It has gone through quite a few drastic changes over the past few decades. The change I am talking about is how #technology has literally seeped into our blood stream and has become a part of our living hood.

As of now I provide consultancy to a company regarding jewelry countertop display products, jewelry packing, and boxes but I believe that #technology has become an integral part of our social and professional life. May it be gaining information (such as this blog, hopefully), exploring trends, shopping for personal use or using some B2B portal for expansion of business. All these and many of the activities are only tied together with the help of ever evolving technology. Google has taken the entertainment, especially the gaming community to a whole new level of interaction with the augmented world. The very idea of being physically inside a game has lead to many science fiction movies, tv series and books but this time Google has made it possible in a very realistic way.

#Ingress is the new reality augmented game that has been launched by the big G and Niantic Labs for the android device users. Everything that surrounds you, is part of the game. Your family, your room, your street, even your favorite hangout spot! This time We really are the Players and This Our World, is the limited area to play in. 

I have been able to test the game to some extent, unfortunately my current residing area does not allow me to roam around with my tablet on the streets. Yet I have been able to get the flavor of the beautiful leap taken by the developers here, and I am more than impressed. I still have to get hold of the whole idea of hacking portals and saving the world in this game but I already love it and can't wait to explore it!

All those who have tried the game, Happy Hacking... While the rest, Put your TRON Suits on!!!