Modem World Of Luxury Goods...

Appearance is equally important, if not more, to the quality behind it, when it comes to us making a purchase. Either it is a necessity product or a luxury good it follows the same phenomenon. Our minds work in such in-explainable ways that whatever looks good seems good to us. A bond of trust is instantly created that is hard to break.

Showcasing the art of jewelry making is no different. The beautiful jewelry requires exquisite aesthetics around it to feel proud and stand out. The jewelry displays in stores need to be critically designed as per the above phenomenon, so that they help the jewels shine even brighter in the buyer’s eyes and mind. This methodology has been in practice for many decades but for once it is now being challenged by the ever evolving technology. We see more and more virtual jewelry stores with latest trends and designs. We can make a purchase via our credit cards and wait for our glittering new accessory to be delivered at our doorstep. This might seem like a terrific idea, but is it the same as being in a jewelry store, surrounded by all that beautiful artwork and able to try the design you like right off that jewelry stand?

One should only and usually does, buys a jewelry product when s/he can feel bold and look beautiful wearing it. The high resolution pictures on the internet do bring the artwork closer to our eyes but the important part of wearing it and looking your own self in the mirror is not possible. Therefore the question here is regarding our preference to the ease of access to information or to stand out looking ‘de toute beauté’.

Learning with the CEO...

Every conversation is a learning experience is what I believe in. Many do not agree with this as their perspective is to engage only in positively oriented talks but to be able to succeed in our short life span we need to stay informed of both the positive and negative aspects of our surroundings.

It is not at all a common sight in any office that you see the CEO sitting alongside you in your cubical and discuss with you your performance and address the issues to help you improve, learn and grow. I was fortunate enough to have experienced such an event as I continue to learn about the Luxury Goods Industry. As the Overseas Business Development and Marketing Consulatant for Numen Jewelry Packing and Display Co. Ltd, a leading jewelry countertp display products manufacturer and other display and packing products, I was given the opportunity to engage in a valuable discussion with our respected CEO at TradeKey regarding my work progress as being part of a service industry requires more than normal efforts to survive!

The passion he wears for the success of his company that is only achievable through the success and constant growth of his employees is commendable. During my short experience working as an Intern in the UK I was only once addressed by the Manager and was only told take my concerns to the supervisor. Such an incident forced me to build a perspective that had CEO of the company was someone who would only call me to let me know that my services are not needed anymore! That too only if he felt the need to do so!

The discussion was not only a learning one, but it was a reminder as well of the basic job description for the one subconsciously focused on the slow moving hands of that thing hanging on the wall. I did realize the importance of that extra mile that I had forgotten, when it comes to achieving our goals! The key to success is to remember the fact, that higher the quantity of efficient efforts would reap higher effective results for our Career Growth and increase our Knowledge. Most of us tend to forget this effective rule as it happened with me and I felt quite lucky to be part of such an environment where nurturing comes from the very top. A sight I personally never saw or heard about.


My above experience might seem too good to be true... but It did Happen and I am glad that it did!